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The best campaigns are based on rigorous keyword research, and one of the best ways to do keyword research is by using a Keyword Tool like the new and improved free SAS Keyword Tool.
The free SAS Keyword Tool has helped thousands of search marketers and SEO professionals quickly find the keyword data they need. The free Keyword Tool offers relevant, accurate, and actionable keyword data for both paid and organic search marketing. To start getting keyword suggestions for use on your website and ad campaigns, all you have to do is enter your keyword or topic. You also have the option to enter the URL of a specific web page to view the keywords of that web page which can be helpful if you're researching your competitors' campaigns. To get even more accurate results, you can also specify your industry and country - the data for keywords often varies greatly depending on the industry or region.
The first metric you'll see in the free keyword tool is search volume on Google, Bing, Yahoo, Youtube, Amazon, Wikipedia. This indicator represents the average monthly searches for a given keyword in Google, Bing, Yahoo, Youtube, Amazon, Wikipedia. You will notice that our keyword “cars for sale” has a monthly search volume of about 1.2 million people on Google. This tells us that interest in this keyword is very high - a great start!
After we have determined the average monthly search volume for a keyword, we need to check how competitive it is, which is represented by the 'Competition' metric. There are three levels of competition: low, medium and high. Keyword competitiveness alone isn't all that useful, but when viewed in the context of other data provided by SAS, we begin to see a bigger picture.
We know that one of the biggest hurdles for small business owners when it comes to online advertising is time pressure. This is why SAS introduced its own key metric. This metric immediately shows which keyword variations offer the most potential return. By targeting these high-likelihood keyword suggestions first, you can quickly and easily prioritize your work to get things going right away.
Any SEO project is only as good as its keyword data, so choosing the right keyword suggestion tool is an essential first step for any search marketer, whether new to SEO or a seasoned veteran.
Even the most seasoned SEO marketer can overlook optimization opportunities. This is why using Keyword Tools is a good idea, even if you are a seasoned SEO. Even a cursory search can reveal niche keyword ideas you might not have considered and negative keywords that might surprise you! - further expanding your potential reach. Keyword Suggestion Tools should also offer recommendations for long tail keywords, as long tail keywords make up the vast majority of searches performed on Google, Yandex, and other major search engines.
When it comes to keywords, relevance is everything. It is in the best interest of everyone - search engines, advertisers and Google - to make online content as relevant as possible to the user's request. This includes elements such as commercial intent or the likelihood that a person will perform their initial search prior to conversion, such as purchasing a product. Another thing that many marketers overlook is the importance of negative keywords or search terms to exclude from your campaigns. Going back to our example above, while “cars for sale” may be a very relevant keyword for your next campaign, another keyword — for example, “classic cars” —may be irrelevant and should be eliminated as a negative keyword.
Determining the relevant keywords is only half the battle. To run and maintain successful search engine marketing campaigns, you need your data to be not only relevant, but actionable. The free SAS Keyword Tool allows you to download your keyword data in a convenient CSV format. This data can then be uploaded directly to your AdWords account, Derekt, or content management system, where you can start segmenting and organizing your keywords. Whatever keyword suggestion tools you choose (and there are many), make sure that they offer the data , necessary for your campaigns.